Quality customers start at the top of the funnel | Tucker Stoffers (Divvy, Bill.com)
Update: 2023-01-24
Description
In this episode, Ellen Schwartze interviews Tucker Stoffers, Senior Director of Growth Marketing at Bill.com/Divvy. His experience in digital, demand gen, and now growth marketing provide a great canvas for chatting through his approach to optimizing the whole customer journey to create great customers.
- (00:47 ) - Tucker Stoffers' background in digital marketing
- (03:22 ) - The benefits of working at a marketing agency before going client-side
- (07:34 ) - Business goals as a growth marketer
- (09:37 ) - How Divvy is shifting budget ahead of a recession
- (12:53 ) - How to approach the funnel from a customer advocate perspective
- (15:11 ) - When do paid and organic strategy diverge?
- (19:18 ) - What's shifting in Tucker's paid media strategy in the next 12 months
- (21:36 ) - The further into the funnel you can look, the more impact you can make
- (23:33 ) - Quick wins for ad retargeting
- (26:14 ) - Quick wins for keyword monitoring and optimizing
- (28:30 ) - Over-communicate goals with internal teams. Set expectations.
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